The colorful orange, green, yellow and red in the stands and creativity of the exhibitors at the International Citrus Congress has drawn the attention of the participants.
Right at the entrance of the room, the visitor can see a giant orange box representing Brazil as the world's largest orange producer. More than 300 kilos of fruit were required to assemble the super scenic box.
Between a lecture and another, it is also here that the delegates can have samples of the products of different companies, meet people, talk and exchange information. It is in pursuit of this integration that the exhibitors are there. This is confirmed by the development manager of Bayer, Johann Reichenbach:
"For Bayer it is very important to participate because it is a time of integration when we become aware of research and highly relevant studies for the development of new solutions and technologies."
For others, having the opportunity to show their products to such a special audience is a unique chance:
"We can see that large groups of citrus sector, not only from Brazil but from other countries, are in Congress and this is important for the company. We managed to gather many of our customers here in the same event. As the focus of Samaritá is to expand the foreign market for us is being very interesting, " says Maina Diniz, the marketing department of Samaritá.
Presenting their products and having immediate feedback of an expert audience is also a great opportunity. It's what's Prat’s - the company that produces various juices and has the orange juice as 85% of its production, search in this edition of the congress, according to the businessman Paulo Pratinha:
"Prat’s company chose this product tasting booth format because the people here in this event knows a lot about oranges, of course. So the best feedback we can have from customers would be in an event like this. It is a chance for us to learn what customers think of our product. "
The ICC 2016 finishes on Friday, also with presentations of lectures and seminars on
the influence of climate change on crops and precision agriculture and mechanical harvest in citrus.